Airtable Brand Systems
︎︎︎Brand systems
︎︎︎Iconography
︎︎︎Photography
︎︎︎Color
A comprehensive design system update including iconography, photo direction, and color.
As the team grew from 3 to 20, it became pertinent that we tighten up our brand guidelines. From iconography to color, the primary goal was to define a direction that allowed the team to maintain a consistent and unifying aesthetic. The result is an organized, optimistic brand with guidelines the team could follow.
Creative direction: Brian Singer
Iconography
Audit of icons by their frequency and use case
Audit of icons across product and brand
New taxonomy
Comms icons developed by Kim Pham and Dmitri Litvinov
Photography
Audit in Airtable by location and source
Audit by use case and subject matter
Our photography direction is a simple, color-first approach
Updated photography direction in product, email, and ad applicationColor
Audit
Eliminating colorways that don’t meet legibility and accessibility criteria
Color ramp hierarchy
Monochromatic colorway hierarchy
