Asian Garden Mall
︎︎︎Brand identity
︎︎︎Logo design
Located in the heart of Little Saigon, Asian Garden Mall (also known as Phước Lộc Thọ) is the largest Vietnamese owned and operated shopping center in America. A symbol of the Vietnamese community, the distinctive architecture of the mall can be seen from miles away. I worked with the team to create an identity system inspired by the architecture and mission to expand their audience.
