Asian Garden Mall (2021)
︎︎︎Logo design
︎︎︎Branding
︎︎︎Logo design
︎︎︎Branding
Located in the heart of Little Saigon, Asian Garden Mall (also known as Phước Lộc Thọ) is the largest Vietnamese owned and operated shopping center in America. I worked with the mall representatives to create an identity system that is scalable for future marketing and event promotion.
︎︎︎THE LOGO
︎ The icon representing the mall’s pagoda was recreated to improve legibility
︎ A variation of the logo utilizes a container inspired by the Vietnamese
lantern display inside of the mall
︎︎︎THE IDENTITY
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︎ New colorways allow for various recurring events to carry their own identity
