OpenTable Rebrand
︎︎︎Brand identity
︎︎︎Illustration
OpenTable offers the opportunity to connect diners to restaurants, restaurants to their larger community, and friends to one another around the restaurant table.
In 2014, I joined as part of the brand experience team responsible for the rebrand. Core elements of the OpenTable rebrand included a reimagined company logo mark and tagline, as well as an updated look and feel of the web and mobile experiences for both diners and restaurants. The design also reflects brand values like openness, reliability and modern timelessness.
My role at OpenTable was a hybrid of design and illustration and included redesigning over 15 years of legacy collateral, improving internal processes, directing photo shoots, and leading brand design in event and campaign work.
Creative Direction: Kate Carter
Design: Erich Grois, Remilla Ty
Agency: Tomorrow Partners
Press:
Eater
Branding for the people
Brand New: Under Consideration
Illustration exploration board 
Photobooth backdrop created for Lucky Peach birthday event
Poster design and illustration for CUESA event
‘Thank you’ cards
