︎︎︎Brand systems
︎︎︎Video

Working with the video team, we created a new visual language to serve video work across the Airtable brand.

In an effort to streamline video creation and establish brand consistency, I worked with the Airtable video team to define guidelines for our most key graphics. A true collaborative effort, we first audited every video across different initiviates and prioritized them. Our animator then developed MOGRT files to allow the video team to make customizations and created guidelines for the team to follow.

︎︎︎ Guidelines here

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Animation: Daniel Prayago
Video team: Laura Martin, Alyssa Royce, and Kevin Clark

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