Workflow Video Series


︎︎︎Art direction
︎︎︎Video

As part of an initiative to develop and grow Airtable’s organic Youtube audience, the Workflow Video Series aims to connect broader work-related topics to the value of Airtable. 


I worked closely with the marketing lead to storyboard and lead the direction of the set and overall tone of the video. With this being Airtable’s first hero series, it was important that the set tastefully embodied the Airtable brand. Color plays a huge part in the Airtable brand and by pairing neutrals with colorful moments it allowed us to avoid being overtly playful. 


Production: The Beach
Animation: Daniel Prayago





See all videos (pw: workflow)
︎︎︎How to organize your team’s data
︎︎︎How to manage project timelines
︎︎︎How to work towards a goal
︎︎︎How to manage a workflow
︎︎︎How to get work done with a team






ALISHA MOWDER
© 2024 Brooklyn, NY